Email marketing for dentists is a great way for dentists to promote themselves, build relationships with potential clients, and keep current patients up to date on news and services. However, it is important to use best practices when sending out emails to ensure they are effective and well received. This includes having short, clear text, a large and easy-to-click call-to-action (CTA), and email optimization for mobile devices.

Increasing Patient Retention

The most effective way to retain dental patients is through regular appointment reminders, which can be sent through email or a patient portal. Emails should include a clear, concise CTA and offer any discounts or promotions your practice may be running. These promotions can help entice new patients to book their next appointment, and they can also be used as an opportunity to sell your other services, like teeth whitening, braces, and orthodontics.

Growing Your Email Subscriber List

A great way to grow your dental practice’s email subscriber list is by promoting subscriptions on your website, social media, and through word-of-mouth. It is also a good idea to ask new patients for their email addresses when they come in for an appointment and include the option of receiving your newsletters and helpful information in their initial paperwork.

In addition, dentists can personalize their email content by segmenting their subscribers based on age, treatment history, or geographic location to provide them with the most relevant information and increase the likelihood of engagement and retention. This can also be achieved through the use of conditional content, which automatically replaces or adjusts parts of an email template based on the user’s data.