About Us

Increase Sales. Reduce support costs and returns. Keep your customers and retailers happy.

ShowUhow, Inc. provides a web-based video platform, designed to help consumer product manufacturers and retailers increase sales, lower returns and reduce customer support costs. ShowUhow develops straightforward and engaging videos that educate shoppers and set expectations about assembly, set-up and use before they buy. After purchase, the video instruction guides simplify complex messages with step-by-step tutorials, reducing consumers’ frustration and costly customer support calls. This consumer satisfaction results in lower product returns, improved margins and customer service levels, important for both manufacturers and retailers.

Unlike basic video, ShowUhow’s platform helps consumers order parts, register products for warranty, and other related support requests. It also provides buyer analytics, such as meaningful consumer feedback and market research.

Manufacturers such as Lorex Technologies, Swann Security, Whalen Furniture, Early Childhood Resources and Step2 are using ShowUhow with their retailers, including BestBuy, Costco and ToysRUs.


The mission of ShowUhow is to make selling consumer products more profitable for manufacturers and retailers while making the purchase and use of these products a more satisfying experience for consumers.

  • MarketsShowUhow focuses on product manufacturers and retailers whose products require set-up, assembly, installation and configuration. The company‘s innovative platform supports:
    1. Consumer Electronics & Business Equipment
    2. Juvenile Products: Furniture, Gear and Toys
    3. Recreational and Outdoor Goods
    4. Home and Office furniture
    5. Home Appliances
  • BenefitsThe ShowUhow video platform provides the following benefits to manufacturers and retailers:
    • Increased In-store, online and catalog sales
    • Improved customers’ experience and satisfaction
    • Commitment to consumer safety, consumer service & litigation prevention
    • Improved brand reputation and quality
    • Lowered customer support costs and product returns

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  • About ShowUhowShowUhow® provides a web-based, integrated sales and customer support platform for manufacturers and retailers of consumer products. The ShowUhow platform gives consumers access to the tools and services they need to effectively assemble, install, set-up and use a wide range of products from furniture and consumer electronics, to children’s products, outdoor and recreation equipment and small business solutions.ShowUhow is a Green Technology
    As retailers and manufacturers increase sustainability and reduce waste, video technology can play an important role in meeting those goals. Let us Show U How!