Marketing metrics measure the impact of marketing campaigns and content across all channels. It is critical to track the right metrics for a specific business context. For example, an offline retailer might want to use metrics like footfall and purchase value to evaluate a marketing campaign’s effectiveness.
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Brand awareness is the first step in a customer’s journey to buy your product. A good way to measure this is by tracking impressions, which is the number of times a potential customer sees your brand name and logo online.
Reach is another important metric to track. It measures the amount of people your marketing activities influence, from social media posts to e-mail newsletters.
Multi-Channel Attribution is a valuable metric to track, which tracks how many of your traffic sources lead to sales and how much credit you give to each. It can help you determine which marketing channels are most effective and how to prioritize them in your next strategy.
ROI is a key metric to track, which shows how much money you’re earning for each dollar you spend on marketing. It helps you understand which strategies are most effective and which ones need improvement.
Customer lifetime value is another metric to track, which shows how much revenue you can expect from a customer for a long time. It is useful for determining whether you should invest more in acquiring new customers or retaining existing ones.
Bounce rate is a valuable metric to track, as it gives you an idea of how many people are visiting your site but leaving without taking any action. A high bounce rate can indicate that something isn’t working and needs to be reviewed.